Key Responsibilities
Retention Campaign Management
Own end-to-end execution of retention campaigns across channels including Whats App, SMS, Push Notifications, RCS, Email, IVR, In-App Messaging, Web Push, and other customer engagement channels.
Manage customer lifecycle journeys across onboarding, activation, engagement, retention, renewal, cross-sell, upsell, and reactivation stages.
Ensure timely and error-free campaign launches while adhering to defined processes and SLAs.
Review campaign setups, audience targeting, personalization logic, and journey configurations before deployment.
Monitor campaign performance and recommend optimizations to improve engagement and conversion metrics.
Journey Optimization & Funnel Analysis
Analyze customer journeys and lifecycle funnels to identify drop-offs, conversion bottlenecks, and opportunities for improvement.
Derive actionable insights from campaign performance, customer behavior, and engagement trends.
Partner with cross-functional teams to implement journey enhancements and improve customer experience.




Continuously evaluate channel performance, messaging effectiveness, targeting strategies, and journey outcomes.
Team Management & Capability Building
Manage and mentor Senior Executives and Executives within the Retention Marketing team.
Plan and allocate work across team members to ensure timely delivery of business requirements.
Conduct regular training sessions on campaign execution, platform capabilities, lifecycle marketing best practices, and retention frameworks.
Ensure adherence to operational processes, quality standards, and governance practices.
Provide ongoing coaching and performance feedback to support team development and growth.
Analytics & Reporting
Collaborate with Analytics teams to build and enhance campaign performance dashboards and reporting frameworks
Define measurement methodologies and reporting requirements for retention initiatives
Track and monitor key campaign and funnel metrics to identify

📌 Retention marketing manager (Bengaluru)
🏢 Olyv
📍 Bengaluru