Chief Marketing Officer (CMO) | Vajrateja Rice Cluster Private Limited
About the Company
Vajrateja Rice Cluster Private Limited is a quick-growing premium rice brand based in Telangana, committed to delivering high-quality rice products through advanced processing, strict quality standards, and a strong focus on customer satisfaction. The company is on a growth journey to expand its market presence and strengthen its brand across multiple regions.
Position Details
Position: Chief Marketing Officer (CMO)
Location: Nalgonda, Telangana
Experience: 15+ Years (FMCG / Food / Agri sector preferred)
Qualification: MBA / PGDM in Marketing or equivalent
Reports To: Managing Director
Employment Type: Full-time
Role Overview
The Chief Marketing Officer will be responsible for driving the overall marketing strategy, brand positioning, and revenue growth of the organization. This role requires end-to-end ownership of brand building, product strategy, distribution marketing, and consumer engagement, with a strong focus on scaling the business from a regional player to a recognized national brand.
Key Responsibilities
- Define and execute the long-term brand and marketing strategy
- Drive brand positioning and premiumization in a competitive FMCG landscape
- Lead go-to-market strategies across retail, wholesale, and institutional channels
- Develop integrated marketing campaigns across ATL, BTL, digital, and trade marketing
- Strengthen distribution-driven marketing initiatives and channel visibility
- Drive consumer insights, market research, and category intelligence
- Collaborate with sales teams to align marketing initiatives with revenue growth targets
- Build and manage agency partnerships across creative, media, and digital functions
- Oversee product portfolio strategy, packaging, and innovation roadmap
- Manage marketing budgets, ROI tracking, and performance analytics
Candidate Profile
- Proven experience in FMCG or food brands (rice/staples category preferred)
- Strong tr