Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business goals.
- Strategy & Leadership -Develop & lead international marketing strategies for the export division,ensuring alignment with business goals & goal brand prositing
- Champaign & Content -Overall 360degree marketing campaigns(digital print ,events) including website ,social media,emailers & creative-direction with design teams.
- Manage end-to-end marketing campaigns (digital, offline, and BTL/ATL activities).
- Conduct market research and competitor analysis to identify opportunities and trends.
- Oversee brand management and corporate communications to ensure consistent messaging.
- Manage digital marketing initiatives including SEO, SEM, social media, content marketing, and email campaigns.
- Collaborate with sales, product,
and business development teams to align strategies and drive lead generation.
- Plan and manage budgets for marketing campaigns, ensuring ROI-driven activities.
- Organize events, trade shows, and promotional activities to enhance brand visibility.
- Track, measure, and report performance of all marketing campaigns and adjust strategies accordingly.
- Lead, mentor, and motivate the marketing team to achieve objectives.
Key Skills & Competencies
- More than 6 yrs of experience with international/export exposure
- Proven ability to plan,evaluate & 360° degree campaigns with creativity & measurable ROI
- Leadership ability to mentor teams,manage vendors & deliver projects independently.