Job Description | Campaign Manager - SFMC
Location: Jasola, New Delhi
Responsible for planning, execution, automation and optimization of customer communication across Email and mobile push notification channels. The role will leverage Salesforce Marketing Cloud capabilities to deliver personalized, timely and engaging customer experiences that drive acquisition, engagement, retention and revenue growth.
Key Responsibilities
Campaign Execution & Deployment
Build, test, schedule and deploy email and push notification campaigns using SFMC
Execute promotional, transactional, lifecycle, loyalty and customer engagement campaign
Manage campaign calendars and ensure timely delivery of communications
Coordinate with Marketing, CRM, Product, Creative and Operations teams to execute campaigns accurately
Manage and execute marketing campaigns within a multi-brand Salesforce Marketing Cloud (SFMC) environment, ensuring proper brand hierarchy, data segregation, and governance under a single enterprise instance.
Customer Journey Management




Design and manage automated customer journeys using Journey Builder
Implement multi-channel customer journeys incorporating email, push notifications, SMS, and other digital touchpoints
Monitor customer journey performance and recommend enhancements to improve engagement and conversions
Support customer lifecycle programs including onboarding, engagement, retention, win-back, and loyalty campaigns
Push Notification Management
Create, configure, and deploy mobile push notification campaigns
Manage audience segmentation, personalization, frequency controls, and delivery schedules
Optimize push notification performance through A/B testing and behavioral targeting
Ensure alignment of push communications with broader customer engagement strategies
Email Marketing Operation
Develop and maintain responsive email templates and dynamic content blocks
Configure personalization and energetic content using subscriber attributes and behavioural data
Conduct t

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