We are looking for a hands-on Digital Performance Marketing Manager who has scaled consumer apps at high velocity and knows how to turn ad spend into predictable growth. This role is ideal for someone who has run and optimized large monthly budgets on Google and Meta, understands app growth economics, and obsesses over CAC, LTV, and ROAS.
You will own end-to-end paid growth for our consumer apps, from acquisition strategy to daily optimization, experimentation, and scaling.
Key Responsibilities
1.⁠ ⁠Paid Acquisition & Scaling
Own and scale paid user acquisition across Google Ads (UAC, Search, Display, You Tube) and Meta Ads (Facebook, Instagram)
Plan, execute, and optimize high-budget monthly spends with clear CAC and ROAS targets
Scale campaigns profitably while maintaining cost efficiency and retention quality
2.⁠ ⁠App Growth Optimization
Optimize for App Installs, In-App Events, Purchases, Subscriptions, and LTV
Deep understanding of funnel metrics: CPI, CPA, Conversion Rate, Retention, ARPU, LTV
Work closely with product and analytics teams to improve onboarding, activation,



and monetization
3.⁠ ⁠Performance & Experimentation
Run structured A/B tests on creatives, audiences, bidding strategies, and funnels
Rapidly iterate on ad creatives, copies, hooks, and formats for scale
Identify winning patterns and double down on what works
4.⁠ ⁠Analytics & Reporting
Track and analyze performance using Firebase, Appsflyer/Adjust, GA, Meta & Google dashboards
Build transparent weekly and monthly reports with insights, not just numbers
Translate data into actionable growth decisions
5.⁠ ⁠Budget Ownership & ROI
Own monthly marketing budgets and ensure efficient capital deployment
Forecast spend vs growth impact and plan scale phases
Strong focus on ROI-driven growth, not vanity metrics
Qualifications & Experience
Must-Have
3–6+ years of experience in Performance Marketing for Consumer Apps (B2 C)
Proven experience running and scaling paid ads on Google and Meta
Hands-on experience

📌 Digital performance marketing manager (Bengaluru)
🏢 Astro247 AI
📍 Bengaluru