About the Role
We are looking for a Senior Manager of Product Marketing to own positioning, messaging, and go-to-market enablement for one of Aurigo's buyer segments. You will be the primary product marketing owner for your segment, working closely with product managers and the sales team to ensure every buyer interaction is backed by credible, differentiated, and buyer-specific content. This role requires someone who understands B2 B enterprise buyers deeply and can translate complex product capabilities into compelling value narratives.
Roles and Responsibilities
- Own positioning, messaging, and value propositions for your assigned buyer segment across all Aurigo products.
- Develop and maintain segment-specific sales playbooks, battlecards, pitch narratives, and competitive response materials.
- Partner with product managers to build a deep understanding of buyer jobs to be done, pains, and gains for your segment.
- Conduct buyer and market research to keep messaging current and grounded in real buyer context.




- Support the sales team with segment-specific content for RFP responses, demos, and executive presentations.
- Collaborate with the Senior Manager of Product Enablement to ensure content is operationalised effectively for the field.
- Manage product launch readiness for your segment and ensure sellers have the messaging, tools, and proof points they need.
- Own the competitive intelligence process for your segment by monitoring competitor moves and maintaining current battlecards.
- Work with AI agents to accelerate content production, competitive monitoring, and first-draft collateral generation.
- Track and report on content utilisation, sales feedback, and win and loss trends for your segment.
Soft Skills
- Robust storytelling ability. Can translate technical product capabilities into buyer-specific value narratives.
- Excellent written communication. Produces crisp, credible content without extensive editing.
- Ability to earn trust with sales teams t

📌 Senior manager (Bengaluru)
🏢 Aurigo Software Technologies
📍 Bengaluru