Business Verticals: Endemic & Non-Endemic Ads Channels
Location / Department: Corporate Finance / Business Partnering Unit
Role Overview:
We are seeking a high-impact, commercially sharp Finance Business Partner (FBP) – Ads Monetization to serve as the strategic co-pilot to our Ads Revenue, Product, and Engineering leadership teams. Our advertising platform encompasses both Endemic verticals (on-platform sellers and native brands) and Non-Endemic verticals (external brands, enterprise advertisers, and media agencies).
The successful candidate will take complete financial ownership of this division. You will build institutionalized workflows, safeguard profitability through rigorous governance, minimize financial exposure, and directly collaborate with product teams to build scalable billing mechanisms and unlock strategic whitespace opportunities.
Key Responsibility Areas (KRAs)
1. Commercial Agreements & Structuring
• Deal Evaluation & Approval: Partner closely with Sales and Business Development heads to critically evaluate, model,



and approve large-scale commercial contracts for top-tier endemic brands and multi-brand non-endemic agencies.
•Pricing Discipline: Develop, simulate, and enforce optimal pricing frameworks, agile discount structures, and programmatic volume-based rebate policies that maximize gross margin dollars.
•Risk Management: Audit and refine contractual SLAs, liabilities, and multi-year commitments to eliminate hidden corporate liabilities and align strictly with organizational risk policies.
2. Governance & Process Control
• End-to-End Ad-to-Cash Controls: Establish, review, and continuously optimize financial control architectures from initial campaign configuration and ad-serving data validation to invoicing and hard collections.
• Credit Risk Management: Define and monitor strict agency-wise credit limits, onboarding processes, and automated blocking parameters to drive down Days Sales Outstanding (DSO) and eliminate bad debt exposure.
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📌 Finance business partner (Bengaluru)
🏢 Zepto
📍 Bengaluru