Key Responsibilities & Duties
1. Network Digitization & Delivery Optimization
- System Transformation: Audit our current physical delivery network for milk and ghee and lead the transition to a digitized system (via CRM tools, delivery apps, or structured Whats App Business APIs) to track daily customer subscriptions, drops, and route efficiencies.
- Customer Visibility: Build a transparent tracking pipeline so ownership has full visibility into daily sales data, active subscription pauses, and customer lifetime value across key neighborhoods like Vesu and Adajan.
2. Aggressive Ground-Level & Offline Marketing
- Door-to-Door & Society Campaigns: Design and lead highly targeted, high-impact door-to-door marketing campaigns in premium residential high-rises. Organize morning sampling drives (e.g., fresh A2 milk or Masala Chhas tasting) to convert premium households directly.
- Community Partnership: Establish relationships with high-rise society committees, fitness centers, and organic stores to run exclusive pop-ups or weekend kiosks.
3. Product Design & Brand Positioning Insights




- Packaging & Unboxing Design: Collaborate with ownership on product design, ensuring that our jars, labels, unboxing bags, and typography instantly communicate a "luxury, small-batch health supplement" aesthetic rather than standard commercial dairy.
- Market Intelligence: Bring continuous feedback from the ground to the production team regarding taste preferences, ideal bottle sizes (e.g., anchoring 500ml vs. 1 L jars), and pricing sweet spots.
4. Recent Product Launches & Digital Marketing
- Go-To-Market (GTM) Strategy: Conceptualize and execute launch campaigns for our existing cultured A2 Ghee and future product expansions (such as premium curd, flavored chhas, or paneer).
- Hyper-Local Digital Campaigns: Manage low-cost, high-return hyper-local digital marketing, utilizing highly visual Whats App Broadcast strategies, community-specific Facebook groups, and Instagram content that highlig

📌 Sales and marketing manager (Surat)
🏢 Savani dairy products
📍 Surat