Core Responsibilities
Develop and execute comprehensive marketing and business growth strategies aligned with Sun Crypto’s short- and long-term goals.
Lead and manage the Marketing Team, including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.
Lead cross-functional teams across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.
Design and optimize monetization models, fee structures, and referral programs to maximize revenue and user lifetime value.
Plan and execute Go-to-Market (GTM) strategies for recent features, listings, and product launches across Spot, Futures, and Web3 ecosystems.
Oversee brand positioning, public relations, and partnerships to build market credibility and strengthen Sun Crypto’s brand identity.
Manage user acquisition and retention funnels through performance marketing, growth hacking, community engagement, and automation.
Drive data-driven insights and reporting, establishing KPIs and dashboards to monitor marketing ROI, CAC/LTV,



and campaign performance.
Collaborate with leadership on strategic business expansion — identifying new market opportunities, partnerships, and regional growth avenues.
Work closely with compliance and legal teams to ensure all campaigns adhere to FIU-IND, PMLA, and advertising guidelines.
Required Skills & Qualifications
7–8 years of experience in business strategy, growth, or marketing roles within Crypto, Fin Tech, or Stock Brokerage sectors.
Proven track record of leading cross-functional teams and strategic projects with measurable business outcomes.
Strong analytical, financial modeling, and decision-making skills using data insights to drive growth strategies.
Bachelor’s degree or higher in Business, Finance, Economics, or related discipline.
Deep understanding or keen interest in blockchain, cryptocurrencies, De Fi, and evolving regulatory landscapes.
Demonstrated experience in d

📌 Chief marketing officer (Jaipur)
🏢 Suncrypto
📍 Jaipur