Job Description – Trade Marketing Executive
Primary Purpose of Role
Responsible to plan and execute promotional campaign as per the channel visibility strategy. Also be responsible to partner with sales team to support brand activation and manage key account relationships
Responsibilities
Plan & execute promotional campaigns as per the channel visibility strategy:
On-Ground Execution of the Channel development programs
Inventory Management for running promotions and campaigns
Asset Management
Lead Channel merchandisers to Ensure execution of the accounts as per the template
Partner with the Sales team to understand the requirement and support in Brand activation
Manage operational relationship with key contacts
Ensure right account identification for experiential focused sales approach as per the consumer engagement strategy:
Activation of consumer engagement promotions Brand Programs & Tactical promotions
Activation of sponsorships, events & night life
Negotiate with vendors for the purpose of promotional activities, events and brad activation merchandise of high quality




Track & draw insights from promotional based sales trends and plug gaps wherever required:
Daily/Weekly/Monthly reports
Pre-During-Post analysis of consumer promotions
Key Interactions
Internal
Regional Sales Directors (4 regions)
Regional Marketing Manager
Sales Managers & Area Sales Managers
Solutions, Legal & Corporate Affairs team
Team members of Tech Sales, Brand & Trade Marketing, & PPM
Zone / Global Tech Sales teams
External
Distributors/ Wholesalers/ Service Providers
Retail Outlet License holders
E-Commerce partners
Knowledge, Skills & Abilities
Education level and/ or experience
MBA or equivalent degree from a reputed B schools
2-3 years of experience in Sales/Marketing- preferably FMCG Industry
Skills and/or knowledge
Robust analytical skills, ability to find insights and propose relevant recommendations
Excellent communication, presentation, negotiation skills
The ability to prioritize

📌 Trade marketing executive (Kolhapur)
🏢 AB InBev India
📍 Kolhapur