Company Description
Arboreal is an award-winning ingredients technology company specializing in the design, development, and delivery of cutting-edge functional ingredients for the food and nutraceutical industries. We collaborate with "Better for You" brands to create healthier, category-defining products through superior recipes that enhance taste, texture, nutrition, and functionality.
With expertise in Sugar Reduction Ingredients, Alternative Proteins, Cacao Ingredients, and Nutraceutical Formulations, Arboreal supports the development of functional wellness products. Our mission is to enable the next generation of sustainable and nutritionally superior consumer products, ensuring a healthier tomorrow.
Arboreal is co-founded and led by Swati Pandey (IIT, Imperial College London), Manish Chauhan (BITS Pilani, London Business School) and Suresh Chander (University of Helsinki, Anna University). For our pioneering work, Arboreal has overtime been awarded with National Startup Award (Food Processing, 2021), BIRAC Grant (Department of Biotechnology, India),



Cartier Women's Initiative Award (APAC), Women Transforming India Award (NITI Aayog) amongst others.
Role Description
The Senior Marketing Manager B2 B is responsible for designing and executing the end-to-end marketing strategy to generate high-value enterprise leads, build brand authority in the industry, and support global or regional sales teams. They own market positioning, product launch strategies (Go-To-Market), and the creation of highly technical sales enablement content.
Role and Responsibilities
Science-to-Business Positioning: Translating complex clinical trials, R&D; data, and regulatory certifications into clear, commercial value propositions for B2 B buyers.
Enterprise Lead Generation: Driving high-value pipelines using Account-Based Marketing (ABM) targeted at specific food, beverage, and supplement brands, alongside digital inbound strategies (Linked In, SEO).
Scientific Content & Thought Leadership

📌 Senior marketing manager (Lucknow)
🏢 Arboreal
📍 Lucknow