Role: Alternative Channel & Strategic Partnerships Lead | At Dharamshala
Mission | Build high-trust, non-traditional distribution channels for HPCo by partnering with creators that already influence purchasing decisions like astrologers, numerologists, spiritual educators, wellness coaches, yoga communities, trekking organizations, mountaineering institutes, nutrition experts, boutique cafés, eco-tourism operators, creator communities and other trusted ecosystems. | Convert these partnerships into recurring commercial channels through affiliate programmes, community commerce, events and product recommendations. | Build ambassador, referral and affiliate programmes. | Identify emerging consumer communities where HPCo's products naturally fit and develop scalable partnership models. | Organise workshops, wellness sessions, Himalayan storytelling events, trekking activations, tasting events and creator collaborations.
| Build and maintain a measurable pipeline of partnerships that generate recurring revenue.
Products | Himalayan Honey | Protein Bars | Prebiotic Coconut Sugar Caramel | Himalayan Nettle Pasta | Rhododendron Wellness Products | Pine Lifestyle & Tableware.
Success Metrics | Strategic partnerships activated | Alternative distribution channels created | Revenue generated through partner ecosystems | Repeat commercial collaborations | Ambassador and affiliate network growth | Community-led customer acquisition.
Ideal Candidate | Existing access to one or more high-trust communities | Robust relationship builder | Commercial mindset with the ability to convert trust into revenue | Comfortable travelling and representing the brand | Entrepreneurial and excited about category creation rather than conventional marketing.