The Assistant General Manager – Copywriter will be responsible for leading brand communication, content strategy, and high-impact copy development across digital, print, campaign, corporate, and sales communication channels. The role requires a strong storyteller who can translate business goals into compelling messaging, maintain brand consistency, and guide creative communication across multiple campaigns and stakeholder groups.
This role is ideal for a senior copy professional with solid conceptual thinking, excellent command over language, and experience managing brand narratives across platforms.
Key Responsibilities
Brand & Content Strategy
Develop and own the brand tone of voice across all communication channels. Create messaging frameworks for campaigns, launches, events, and corporate communications. Translate marketing and business objectives into clear, persuasive, and audience-relevant copy. Ensure consistency in brand language across digital, offline, internal, and external communication. Copywriting & Creative Development




Write and edit copy for advertising campaigns, brochures, websites, landing pages, emailers, social media, sales collaterals, video scripts, presentations, and PR-led communication. Conceptualize campaign ideas in collaboration with design, digital, product, and marketing teams. Develop headlines, taglines, long-form content, short-form content, and conversion-focused copy. Create communication for product launches, events, customer engagement, employer branding, and corporate initiatives. Campaign & Digital Communication
Support integrated marketing campaigns across online and offline platforms. Write performance-oriented copy for digital ads, SEO pages, email campaigns, Whats App communication, and lead-generation campaigns. Collaborate with digital marketing teams to optimize content for engagement, conversion, and brand recall. Adapt messaging for different audiences, customer segments, and business priorities. Leadership & Stake

📌 Assistant general manager (Bengaluru)
🏢 Arbizz Solutions
📍 Bengaluru