Pepper helps brands win organic search, AI search, and every organic channel that drives growth. Authority is what ties it all together: high-quality links, earned media, and brand mentions are what make a brand rank, get trusted, and get cited by AI engines like Chat GPT, Perplexity, and Google AI Overviews.
We're looking for a Digital PR & Backlinking Lea d to own this for our customers - building real authority through earned links, coverage, and brand presence
.
If you know how to earn links the right way and build brands into recognised authorities, this one's for yo
u.
About the r
ole
As Digital PR & Backlinking Lead, you'll own off-page authority across a set of customer accounts, working inside our Organic Growth pods. You'll plan and run Digital PR and link-building campaigns that strengthen search rankings and make brands more visible and citable across AI search. You'll have playbooks, AI workflows, and a robust team behind
you.
What you'
ll do
Own each customer's off-page strategy: link building, Digital PR, and brand aut




hority Plan and run Digital PR campaigns — data-led stories, expert commentary, and assets journalists actually want to
cover Build high-quality, relevant links through earned media, outreach, and partnerships — white-hat,
always Pitch journalists and publications, manage outreach, and land coverage in the places that matter for each cu
stomer Strengthen each brand as a recognised entity across the web so it earns trust in both search and AI
search Track authority signals — links, referring domains, coverage, and brand mentions — and report results c
learly
Go deep on authority, links, and AI ci
tations
This is the heart of t
he role:
Understand what separates links that move rankings from links that don't — relevance, authority, an
d context Run Digital PR that earns coverage and links at once: strong angles, data, a
nd timing Know how brand mentions and authority feed not just SEO but AI-engine citations and recomm
endations Build a b

📌 Digital pr (Mumbai)
🏢 Pepper
📍 Mumbai