Role Title: Sales Head – Eastern India (Bihar, Jharkhand, UP)
Location: Samastipur, Bihar (with regular travel across Bihar, Jharkhand, and UP)
Reports To: Senior Management / Directors
Team Oversight: Regional Sales Managers across various animal feed product lines, and their respective Area Sales Managers/Sales Officers
Role Summary
The selected candidate will drive sales growth through indirect channels across Eastern India, with effective management of distributors, dealers, sub-dealers, and the field sales team. A key focus area is dealer conversion — identifying, evaluating, and converting prospective dealers into active, productive channel partners, and resolving the technical/operational barriers that typically stall this process.
Experience Required
15+ years of sales experience, preferably in the Animal Feed industry (a solid plus); candidates from Agri-business or F& B with transferable channel/distributor experience will also be considered. Prior experience in a Regional sales leadership role is essential.



Demonstrated track record of dealer/distributor network expansion and conversion in rural or semi-urban markets. Key Responsibilities
1. Sales & Business Development
Achieve zonal sales targets (volume, value, and profitability) through effective distributor management and channel execution. Develop and implement sales plans, trade schemes, and promotional activities to maximize market potential. 2. Distributor & Dealer Management
Appoint, onboard, and develop distributors and dealers in line with business objectives. Drive dealer conversion by identifying technical, financial, or operational bottlenecks (e.g., credit terms, product handling/storage requirements, margins, logistics) and working cross-functionally to resolve them. Ensure distributor ROI and operational efficiency through regular performance reviews. Monitor stock levels, credit limits, secondary sales, and claims management. Strengthen relationships with key distributors and channel pa

📌 Deputy general manager of sales marketing (Kolkata)
🏢 Shivshakti Agro
📍 Kolkata