17 Aug
|
Meolaa
|
Bengaluru
About the Role
We’re looking for a data-driven Growth Marketing Sr/Executive (Marketplaces ) to plan, execute, and optimize paid media campaigns across Amazon , Flipkart, Myntra & Nyka a. You’ll be responsible for driving visibility, sales, and market share for our products, while ensuring campaigns deliver optimal ROAS
.
Key Responsibiliti
es
1. Campaign Strategy & Se
tup Create advertising strategies for Amazon Sponsored Ads (Search, Display, Video) and other channel in-app promotio
ns. Select targeting types: keywords, categories, competitors, and product targeti
ng. Define budgets, bidding strategies, and promotional timelines for new launches and hero SK
Us.
2. Optimization & Performance Manage
ment Monitor campaigns multiple times a day, adjusting bids, keywords, and placements to meet K
PIs. Optimize for ROAS, CTR, and conversion r ates through all available lev
ers. Manage negative keywords and placement exclusions to reduce wasted sp
end.
3. Cross-functional Collabor
ation Work with content/design teams to improve product listings, images, A+ content,
and store pages for better ad perform
ance. Coordinate with supply & operations teams to align inventory availability & delivery
TATs.
4. Data Analysis & Rep
orting Track and report on campaign metrics daily/weekly/monthly with actionable ins
ights. Analyze competitor performance and share recommendations for market share g
rowth. Use tools like Amazon Advertising Console, Amazon Brand Analytics, Amazon Pi, Helium10, Jungl e Scout for data-driven deci
sions.
Requi
rements2–4 years’ experience managing ads on Amazon and willingness to learn & pickup other ecommerce pla
tforms. Strong understanding of marketplace algorithms, ranking factors, and sponsored ad f
in detailed data crunching & an
alysis. Experienc e with PPC optim ization (bidding, targeting, budget p
acing). Positive understanding of e-commerce marketing funnels and conversion
levers. Experience with seasonal campaign planning and new product la
unches.
📌 Ecommerce marketing manager (Bengaluru)
🏢 Meolaa
📍 Bengaluru