Position : Marketing Manager
Segment : Rheumatology / Ortho
Location : Mumbai (Malad)
Experience :
Essential : 8 to 9 years
Desirable : 9 to 12 years
Minimum 1 year experience as a Marketing Manager
Preferred speciality : Rheumat / Ortho
Role:
Coordinating for all marketing activities of assigned portfolio along with a team of Product Managers and Sales force.
Analyzing market opportunities to expand business ventures.
Representation of Ipca in market place via conference participations/Dr activities etc.
Customer Relation Management.
Coordination and management of events for internal field force.
Formulation of Strategies and their timely implementation
Profitability-
- To balance investments across the portfolio to enhance its value
- To monitor and control budgets, expenses to ensure E/S maximization
- To identify investments that can be made across a portfolio of products to increase its value
Enhancing Market Share-
- To focus and orient the team towards enhancing the market share of the brands to gain leadership.
- To increase the Market share of the regions in the covered market
Increasing Prescription Share and Prescriber base-To focus on key brands to gain Leadership in Prescription base and prescriber base.
Strategic Planning & Orientation-
- To build the key brands and promote aggressively the growth drivers and new products.
- To orient the entire sales and marketing towards brands and brand power.
Key Responsibilities:
Portfolio management
Team management
Improving Profit margins for the organization through strategic innovations.
Inter departmental Coordination
Functional Knowledge / Skills:
General
Scientific updating
Analyzing market realities and identifying the missing links
Team Management
Critical thinking-To bring logic and reason to create solutions or approaches for transforming from Good to Outstanding in our business practices
Specialized
Communication: Verbal and Written
Data Analysis
Coordination with all departments
Leadership/Time Management
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