Performance Marketing Lead – D2 C
Location: Nariman Point, Mumbai
Experience: 7–15+ Years
Industry Preference: D2 C, Beauty, Fashion, Lifestyle, Consumer Brands
Role Overview
We are seeking a highly driven and analytical Performance Marketing Lead to own and scale customer acquisition, retention, and revenue growth across digital channels. This role will be responsible for developing and executing full-funnel performance marketing strategies, optimizing marketing efficiency, and driving measurable business outcomes across D2 C and marketplace platforms.
Key Responsibilities:
Performance Marketing Strategy & Growth
Develop and execute short-term and long-term performance marketing strategies aligned with business growth objectives.
Own customer acquisition, conversion, retention, and revenue growth
Build full-funnel marketing plans focused on maximizing ROAS, improving LTV ratios
Identify growth opportunities, emerging trends, and channels.
Paid Media & Campaign Management
Manage campaigns across Google, Meta, You Tube, Affiliate, Retargeting, and Programmatic platforms.




Optimize budgets, targeting, creatives, bidding, and landing pages.
Drive continuous experimentation and performance improvement Improvet campaign efficiency by reducing CAC and increasing ROAS.
Positive to have Marketplace Performance Marketing
Develop and execute marketplace growth strategies across Amazon etc.
Manage marketplace advertising investments, visibility assets, promotional calendars, and search performance.
Collaborate with marketplace account managers to maximize traffic, conversions, and sales.
Analytics & Optimization
Track and improve ROAS, CAC, CPA, CTR, Conversion Rate, and LTV.
Build dashboards and reporting frameworks.
Leverage Google Analytics, GTM, attribution, and data insights for decision-making.
Experience
7–15+ years of experience in Performance Marketing.
Prior experience in D2 C consumer brands is mandatory.
Experience in Beauty, Personal Care, Fashion, Lifestyle, or Premiu

📌 Performance marketing and marketplace manager- mumbai
🏢 Antal International
📍 Mumbai