Role Overview
Tilfi is seeking a disciplined, articulate, and operationally astute professional to join our Brand Communications team as a Brand Communications & Creative Production Associate. Operating at the intersection of storytelling and execution, this role serves as the vital engine of our daily output.
You will work directly under the guidance of our Brand Communications & Editorial Lead to translate Tilfi’s core narratives into daily digital touchpoints - including social media, email newsletters, and website curation. Simultaneously, you will drive the end-to-end production logistics for our shoots and handle the administrative coordination of our public relations endeavours. This role requires a rare blend of creative appreciation and rigorous organisation.
Key Responsibilities
1. Digital Storytelling & Copy Execution
Write evocative, technically accurate, and on-brand copy for daily social media channels, weekly email newsletters, and performance ads.




Craft nuanced product descriptions and website content that reflect Tilfi's commitment to craft intelligence and artisanal luxury.
Ensure absolute precision in grammar, tone, and formatting across all digital touchpoints before publication, maintaining an uncompromising stance on quality.
2. Public Relations & Sourcing Logistics
Act as the primary operational point of contact for external stylists, publication editors, and influencers managing requests for celebrity placements and editorial shoots.
Oversee the dispatch, tracking, and seamless return of PR samples, ensuring pristine condition and absolute accountability of the brand’s physical assets.
Provide administrative support to the Editorial Lead by maintaining clean media tracking sheets, preparing gifting collateral, and coordinating regular alignment timelines with our external PR agency partners.
3. Shoot Production & Operational Coordination
Lead the logistical planning and execution for lookbook, catalogue, and agile social content shoots.
Ass

📌 Brand communications (Delhi)
🏢 Tilfi
📍 Delhi