Role: Marketing - Product Communication
Location: Goregaon, Mumbai
Role Purpose
This role is the brand custodian and growth architect for Kotak Business Banking. The incumbent will own end-to-end brand and product storytelling, translating deep customer insight into transparent positioning, differentiated narratives, and high-impact go-to-market strategies across SME and MSME segments.
The role functions like a Brand Manager — balancing brand equity with business outcomes — ensuring every communication, launch, and campaign strengthens relevance, preference, and long-term brand power, while delivering measurable growth across acquisition, penetration, and engagement.
You will be the voice of the customer, the guardian of brand consistency, and the strategic bridge between Product, Business, Analytics, Channels, and Creative partners.
Key Responsibilities of our Marketing Maverick
Act as the brand and customer custodian for Kotak Business Banking, anchoring all marketing decisions in deep understanding of SME/MSME needs, behaviours, and category dynamics.




Partner closely with Research and Analytics teams to uncover segment-specific pain points, triggers, and decision drivers; translate these insights into clear differentiation opportunities versus competitors.
Shape insight-led marketing strategy by converting research into actionable inputs for positioning, proposition development, go-to-market planning, and content direction across segments and industries.
Work alongside Product teams to define sharp messaging frameworks, value propositions, and reasons-to-believe that are rooted in customer insight and business priorities.
Craft compelling, industry- and use-case-led narratives for SMEs, MSMEs, and emerging business segments that deliver relevance, relatability, and brand distinction.
Lead end-to-end go-to-market strategy and execution for new product launches, ensuring strong storytelling, channel alignment, and measurable impact at launch and beyond.
Continuously evol

📌 Product marketing manager (Mumbai)
🏢 Kotak Mahindra Bank
📍 Mumbai