You are Responsible for
User Growth Planning
● Strategic Growth Contribution: Actively contribute to and refine the end-to-end user growth
strategy, ensuring alignment with overall business objectives and market trends.
● Market & User Insights: Conduct in-depth market research, competitive analysis, and user
behavior studies to identify untapped growth opportunities and inform strategic decisions.
● Funnel Optimization: Design and implement data-driven strategies to optimize the entire user
lifecycle, from acquisition and activation to retention and re-engagement.
● Experimentation & Iteration: Own the ideation, execution, and analysis of A/B tests and growth
experiments across various channels and product features, fostering a culture of rapid
iteration and continuous improvement.
● Cross-functional Collaboration: Partner closely with Product, Engineering, Sales, and
Customer Success teams to ensure seamless execution of growth initiatives and a holistic
approach to the user journey.
● Forecasting & Goal Setting: Develop robust forecasting models for user growth, customer




acquisition cost (CAC), customer lifetime value (LTV), and ROI, contributing to the setting of
ambitious yet achievable targets.
Marketing Analytics
● Data-Driven Decision Making: Drive the use of data and analytics to inform all marketing
decisions, from campaign planning to budget allocation.
● Performance Measurement & Reporting: Define, track, and report on key marketing KPIs (e.g.,
traffic, conversion rates, ROAS, retention rates) across all digital marketing channels (paid
media, SEO, social, email, ASO).
● Attribution Modeling: Develop and refine multi-touch attribution models to accurately measure
the impact of each marketing channel and optimize spend efficiency.
● Audience Segmentation & Targeting: Leverage advanced analytics to segment audiences,
identify high-value customer groups, and develop tailored marketing strategies for maximum
impact.
● Dashboard & Reporting Development: Desig

📌 Sm1-planning & growth (Bengaluru)
🏢 Flipkart
📍 Bengaluru