About the role
Brand at Moneyview runs differently from most fintechs. We don't treat it as a vanity layer sitting on top of performance, and we don't get a free pass on impressions and reach. Every rupee on brand has to defend itself in business terms.
The creative bar is just as high. We don't want work that's defensible on a spreadsheet but forgettable in the wild. It has to be top notch, memorable, built off a real customer insight, and relatable to the people we actually serve - not the ad industry's idea of them. Both sides have to be true. Numbers and craft.
If you can land both, you'll enjoy it here. The role is heavy on execution. Strategy is part of the job, but most days will be spent in briefs, on calls with agencies, in edits, and in numbers.
What I'm looking for
5 to 8 years in brand or integrated marketing. A meaningful chunk of it should be execution ownership, not just planning or strategy.
You've actually run You Tube and Instagram campaigns.
Comfortable with numbers. A brand person who can sit through a CAC or ROAS conversation without flinching.
Shipped at least one large creator campaign that you can walk me through honestly. What worked, what didn't, what you'd do differently.
Write well. Briefs, decks, leadership updates. All of it.