About the Role
As a Brand Manager for Cult Apparel, you will lead the end-to-end brand charter for the category — shaping how the brand is positioned, perceived, and experienced across consumer touchpoints. This role requires a blend of strategic thinking, creative instinct, media understanding, and execution excellence.
You will be responsible for building culturally relevant and commercially impactful brand narratives, developing integrated marketing strategies, and driving campaigns across ATL, digital, social, retail, influencer, and on-ground channels. The ideal candidate should be equally comfortable cracking a positioning brief, building a media and creative strategy, and driving flawless campaign rollout.
We are looking for someone who has worked with sports, lifestyle, fashion, D2 C, or e-commerce adjacent brands and understands how to build brands in high-growth consumer environments.
Key Responsibilities
Own the overall brand strategy and marketing roadmap for the category
Develop and sharpen brand positioning, messaging frameworks, and campaign narratives




Lead integrated campaign planning across ATL, TTL, BTL, digital, retail, influencer, and experiential channels
Write and lead creative briefs and media briefs with clarity on business objectives, audience, insight, proposition, and success metrics
Partner closely with creative, media, PR, influencer, and production agencies to deliver high-quality brand work
Build and execute creative strategy rollouts across launches, seasonal campaigns, and brand moments
Collaborate cross-functionally with performance marketing, SEO, social, product, merchandising, and content teams to drive unified brand storytelling
Analyze consumer behavior, market trends, and competitive landscape to identify growth opportunities
Drive influencer and creator partnerships across tiers and platforms to improve relevance and reach
Track brand and campaign KPIs across awareness, consideration, engagement, acquisition, and contribution

📌 Brand manager (Bengaluru)
🏢 CureFit
📍 Bengaluru