POSITION’S OBJECTIVE: (Brief on position’s objective)
The Regional Marketing Manager will lead and execute regional marketing strategies to drive brand visibility, customer acquisition and store footfall via hyperlocal activities. This role acts as the key bridge between the brand and marketing team and retail stores, ensuring that national campaigns are effectively localized and that stores receive solid strategic and operational marketing support.
The role will oversee regional campaigns across offline channels, with a strong focus on Outdoor Marketing (OOH), Cinema advertising, Local activations & Events.
Role will require coordination within
Vertical | Brand Team - Brand Team, Social Media Team
Department | Brand & Marketing - Creative & Copy Team, Visual Merchandising & Public Relations, Digital Marketing
Company | Markets & Projects Team - for a regular update on existing stores across brands and New Store Openings along with strategic plans for each region.
Company | Markets & Product/Services Teams - for deeper understanding of Products/Services & Store Catchments
Company | Legal, Finance, Commercial & Audit - for smooth functioning of the projects and partnerships
External | Partners & Collaborators - as per need
KEY RESPONSIBILITIES:
Develop and implement regional marketing plans aligned with overall brand and business objectives.
Identify regional customer insights, market trends, and competitive opportunities to create localized marketing plans.
Partner closely with Market teams to understand business needs and drive store-level growth initiatives including planning
Support store launches, seasonal campaigns, promotional periods, and key sales events.
Act as a primary point of contact in Brand and Marketing for all regional activations.
Work closely with creative teams to ensure timely alignments
Plan and manage all Outdoor advertising in consultation with Markets Teams
Work with agencies and vendors to negotiate placements and ensure timely execution
M