About Keka
Keka HR is India's fastest-growing HR Tech platform, trusted by 8,500+ businesses to streamline payroll, attendance, performance, and people operations. We are on a mission to make HR simple, powerful, and human — and we're scaling fast.
Role Objective
Execute high-impact B2 B events that deliver qualified pipeline, strong audience quality, and premium brand experience. This is not a coordination role. You will be measured on event → pipeline → revenue impact.
Key Responsibilities
1. Own Event Execution (End-to-End)
Execute B2 B events: roundtables, CXO dinners, conferences, webinars, owned IPs
Own everything on-ground: vendors, production, branding, run-of-show
Ensure zero-drop execution and high-quality attendee experience
2. Drive Registrations & Attendance
Own registration and attendance targets, not just execution
Drive promotions across email, Linked In, partners, and communities
Push for right audience mix (MM / Enterprise), not just volume
3. Drive Event-Led Pipeline
Drive event-led pipeline generation with clear SAL/MQL/SQL targets
Ensure clean lead capture,



qualification readiness, and CRM hygiene
Work closely with SDR/Sales to ensure fast and effective follow-ups
Track funnel: registrations → attendance → SALs → SQLs → pipeline
4. Own Speaker & Stakeholder Experience
Manage CXOs, customers, and internal stakeholders with confidence
Ensure speakers are prepped, aligned, and deliver robust sessions
Run tight timelines, rehearsals, and event flow
5. Maximize On-Ground Engagement
Execute networking formats, curated interactions, and gamification
Ensure attendees engage, not just attend
6. Measure What Matters
Track and report: attendance %, SALs, SQLs, pipeline, cost per lead
Run post-event reviews with clear insights and improvement actions
What We’re Looking For
3–5 years in B2 B events / field marketing (Saa S preferred)
Proven ownership of events with measurable pipeline impact
Strong understanding of lead lifecycle (MQL → SAL → SQL)
Ability to

📌 Event specialist (Hyderabad)
🏢 Keka HR
📍 Hyderabad