Social Media Manager
Location: Mumbai / Hybrid
Experience: 3–5 years
Employment Type: Full-time
About the Role
We are looking for a Social Media Manager to build and scale the app’s social presence through high-impact organic content, trend-first storytelling, creator collaborations, and community-led distribution.
This role will be responsible for driving reach, engagement, shareability, and organic installs by creating a strong brand voice and consistent content engine across platforms like Instagram, You Tube Shorts, Twitter/X, and more.
Key Responsibilities
1) Organic Social Growth (Core Ownership)
Own the organic growth strategy across key platforms:
Instagram (Reels + Stories)
You Tube Shorts
Twitter/X (community + conversations)
Linked In (if relevant to positioning)
Drive organic acquisition through content that delivers:
high reach
high shares/saves
strong click intent and installs
Build scalable content systems that grow consistently week-on-week.
2) Social Content Strategy & Calendar
Build and manage a weekly/monthly content calendar aligned to:




app categories and discovery sections
trending formats
seasonal and cultural moments
key product launches and updates
Create repeatable content series and formats to drive consistency and recall.
Ensure a solid mix of:
trend-led content
original IP formats
community-first content
product-led content (without being “salesy”)
3) Short-Form Video & Viral Storytelling
Own content creation and direction for short-form videos optimized for:
strong hooks in the first 1–2 seconds
high retention and completion
meme-ability and shareability
Work with editors/creative producers to create:
reels/shorts
cutdowns and remixes
reaction and commentary formats
fast snackable explainers
4) Community Engagement & Social Listening
Actively engage with the audience through:
comments and replies
DMs and community conversations
interactive stories (polls, quizzes, Q&As;)
Monitor community sentiment and trends and respond quickly.
Build t

📌 Social media manager (Mumbai)
🏢 PINKVILLA
📍 Mumbai