About Position:
We are an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate whats next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world, including 20 Fortune 50 companies and 4 of the 5 top banks in both the US and India, and numerous innovators across the healthcare ecosystem.
Role: Salesforce Marketing Cloud Dev Lead
Location: All Persistent Locations
Experience: 8+ Years
Job Type: Full Time Employment
What You'll Do:
Architect, design, and deliver end?to?end Salesforce Marketing Cloud solutions across Journey Builder, Automation Studio, Email Studio, Mobile Connect, Mobile Push, Cloud Pages, Marketing Cloud Personalization (Interaction Studio), and Marketing Cloud Intelligence (Datorama).
Lead the technical design of scalable contact models, subscriber architectures, send classifications,



and attribute group frameworks aligned with enterprise data strategies.
Design and implement event?driven and real?time personalization solutions using Journey Entry Events, Journey APIs, Event Notification Services, and Data Cloud triggers.
Lead hands?on development using advanced AMPscript, Server?Side Java Script (SSJS), REST/SOAP APIs, and complex SQL for segmentation, transformations, and automation workflows.
Build Cloud Pages applications, custom preference and consent management centers, reusable SFMC libraries, utilities, and coding frameworks.
Develop and manage custom?triggered email and multi?channel messaging solutions through API?based integrations.
Architect and oversee integrations between Salesforce Marketing Cloud and Sales Cloud, Service Cloud, Data Cloud (CDP), enterprise data platforms (Snowflake, Big Query, Databricks), and middleware platforms such as Mule Soft.
Define and opti

📌 Salesforce marketing cloud dev lead (Pune)
🏢 Persistent Systems
📍 Pune