An Enabler for revenue teams to sell IPs to brands and position the IP product's USPs & TG to achieve their marketing objectives.
The client servicing Manager's responsibilities include
Internal-
Identifying the right brands for the specific IP Product Category and make pitch lists. Identify the interest statements and integrations of the brands with the product and approach revenue teams and align pitches to the brands Liaison with revenue team to fix client meetings & Brewery for Product integrations and execution team for ensuring client deliveries. Collaborating with the relevant departments to better address client needs. Provide regular pitch updates to higher management. Liaison with execution team for flawless execution of the client deliverables. Make Post evaluation decks and PODs for billing Help the Revenue & Finance teams with final booking of business.
Handle PNLs along with PRHs and ensure bookings and coordination for Radio & Digital for the said PNL Liaison with the respective Product head and create IPs according to the market sensibilities and demands. Build annual client plans mapped to IP calendar Ensure yield optimization (no underpricing, no free value leakage) + share report plan vs actual sales Post eval client deck with yield updates: ü Client delivery promised vs actual
ü Photo proof.
ü Testimonials of targeted users
ü Post eval deck within 7 days of completion of events
External
Prepare for client meetings with updated decks and Avs Focus on target achievement with focused selling and execution of your respective product Align with closed clients for complete servicing of the deliverables on the respective products. Take Feedback from clients for your respective IPs. Upselling company products where possible. You should also be able to identify recent business opportunities through client referrals & revenue team coordination (good to have for experienced CSMs)