Okay, Real Talk First.
We are not looking for someone who writes copy.
We are looking for someone who writes copy that sells.
There's a difference. A big one. And you already know that — which is why you're still reading this.
Ayuvya is building India's most trusted Ayurvedic wellness brand. Im Fresh is our bold, current-age health brand for the consumer who wants wellness without the lecture. Two very different tones. One very senior writer. That's you.
We need someone who can write a 6-word hook that stops a thumb mid-scroll, a product page that converts browsers into buyers, and a Meta ad that delivers 4x ROAS — all in the same week. And then come in Monday and do it again.
Who We Are
Ayuvya is a fast-growing D2 C brand combining classical Ayurveda with modern science, tech-powered diagnostics, and category-defining products across metabolic health, immunity, women's wellness, and more. We move fast, obsess over data, and believe the best brands are built at the intersection of great product and great storytelling.
Im Fresh is our fresh, loud,



functional wellness brand built for the scroll-first generation. Less preachy, more punchy. Think bold, think colour, think copy that makes you snort-laugh and then add to cart.
What You'll Actually Do All Day
Write Copy That Converts — Across Everything
• Conceive and write high-performing ad copy for Meta (Facebook & Instagram), Google, and You Tube across both brands.
• Write product pages, landing pages, and PDPs that are equal parts persuasive and brand-right.
• Develop email and Whats App campaign copy for retention, reactivation, and lifecycle flows.
• Create packaging copy, inserts, and unboxing content that make customers feel something.
• Write scripts for UGC briefs, influencer talking points, and video ad concepts.
Own Brand Voice — For Two Very Different Brands
• Be the guardian of Ayuvya's tone: trustworthy, wise, rooted in science and Ayurvedic heritage — but never boring.
• Simultaneously own Im Fresh's voice: i

📌 Senior copywriter (Hauz Khas)
🏢 Ayuvya
📍 Hauz Khas