Job Description – Social Media Head
Location: Mumbai
About the Role
Pinkvilla is looking for a agile and growth-driven Social Media Head to lead the overall social media vision, strategy, audience growth, and execution across all platforms. The ideal candidate should have a strong understanding of entertainment, celebrity, lifestyle, and digital culture trends, along with proven experience in scaling social media communities and driving user acquisition through innovative content strategies.
This role requires a mix of strategic thinking, leadership, platform expertise, content innovation, analytics, and execution management.
Key Responsibilities
Strategy & Growth
Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, Linked In, reddit, App and emerging platforms.
Build platform-specific growth strategies to increase:
Followers and subscribers
Reach and impressions
Engagement rates
App MAUs
User acquisition and retention
Identify new opportunities, trends, formats,



and platform features to drive audience growth and brand visibility.
Create short-term and long-term roadmaps for social media expansion and monetization opportunities.
Execution & Team Management
Oversee end-to-end execution of all social media activities and campaigns.
Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers.
Ensure timely publishing, optimization, and performance tracking of all social content.
Maintain consistency in brand tone, visual identity, and platform positioning.
Audience Acquisition & Engagement
Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content, and viral formats.
Build strong audience engagement strategies to improve community interaction and loyalty.
Analyze audience behavior and optimize content strategies accordingly.
Content & Innovation
Collaborate closely with editorial,

📌 Social media head (Mumbai)
🏢 PINKVILLA
📍 Mumbai