Job Title: D2 C Retention Marketer
Role Overview
We’re looking for a D2 C Retention Marketer who understands that growth doesn’t end at the first order.
Your core responsibility will be to increase repeat purchase rate, LTV, and customer engagement using lifecycle marketing channels like Whats App, Email, SMS, and CRM automation.
This is a hands-on role where you'll be building flows, launching campaigns, analyzing cohorts, and continuously improving retention metrics.
Key Responsibilities
Lifecycle & Retention Marketing
Own and scale customer retention & repeat purchase programs
Design and execute end-to-end lifecycle journeys across:
Whats App
Email
SMS
Improve key metrics:
Repeat purchase rate
Customer LT
Revenue from retention channels
Whats App Marketing (Core Focus)
Build and manage Whats App automation flows :
Welcome series
Abandoned browse/cart/checkout
Post-purchase journeys
Reorder & replenishment nudges
Run broadcast campaigns with proper segmentation
Optimize copy, timing, frequency & CTA for higher conversions
CRM, Data & Cohort Analysis
Work closely with CRM data to:
Segment users based on behavior, purchase frequency & lifecycle stage
Perform cohort analysis to identify drop-offs and opportunities
Track and report:
Repeat rate
Engagement metrics
Campaign-level revenue contribution
Tools & Automation
Set up and manage workflows using tools like:
Klaviyo (Email & SMS)
Whats App chatbots & automation tools
Clever Tap / Web Engage
AI chatbots (e.g. Verifast)
CRM platforms
Ensure automation flows are clean, scalable, and conversion-oriented
Skills & Capabilities
Solid understanding of D2 C customer lifecycle
Hands-on experience with:
Whats App Marketing & Automation
Email & SMS marketing
CRM segmentation & workflows
Ability to think in funnels, cohorts, and retention loops
Comfortable with data not just creatives
Knows how to balance frequency vs fatigue
Tools You Should Have Worked With
Klaviyo
Whats App automation / chatbot tools
Clever Tap / Web Engag