Greetings from Edge Verve Systems Limited
We are currently hiring for a Product Marketing / Strategy Role to drive market positioning and growth for our innovative products.
Key Responsibilities
Understand the market landscape and work with product management, leadership, marketing and sales, teams to develop positioning, value proposition, differentiation, and utility for Edge Verve products
Develop a deep understanding of the Edge Verve product and features and use this knowledge to build core product messaging, narrative , value propositions, and content to launch, market and sell these products - content such as brochures, videos, case studies, demos, sales content, and other content to support marketing and sales campaigns.
Influencing Product Roadmap based on your understanding of the changing market landscape and customer buying patterns
Analyze and gain insights into customer use of product offerings, new opportunities, and buyer personas at the target client segments
Support the business strategy of penetration across strategic client segments.



Work with the regional marketing team to design and execute multi-channel marketing programs to enhance sales for the solutions
Design and develop thought leadership programs to enhance brand visibility in the IDP platform space as well as industry verticals
Work with analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings
Knowledge /Skills Required
Hands-on experience of having driven (some, if not all) of the following activities – GTM campaigns, Analyst relations, Product launches, Sales enablement
High impact communication across multiple formats: Full skilled proficiency in English
Thorough understanding of content-led brand development principles, frameworks, techniques, and best practices
Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition
Ability to build collaborat

📌 Senior member – marketing (Bengaluru)
🏢 Edgeverve
📍 Bengaluru