Our Story
With over eight decades of expertise in cooling solutions, Blue Star Limited is India’s leading air conditioning and commercial refrigeration company. Built on trust, the company is recognised globally for its innovation, quality, and durability.
Blue Star offers a comprehensive range of technologically advanced, sustainable, energy-efficient, and intuitively designed products that deliver comfort and convenience.
Recognised for its capabilities, Blue Star works in association with several regulatory bodies under the Government of India to develop standards for safety and efficiency, while representing the industry on national and international platforms.
What Your Role Entails
Drive end-to-end marketing initiatives across branding, digital communication, technical content, events, and audio-visual campaigns while supporting business growth through impactful customer-centric communication and strategic execution.
What You’ll Do:
Team Leadership & Target Achievement:



The role involves guiding and mentoring all team members by setting explicit revenue targets and ensuring consistent support to help them achieve defined objectives. It focuses on building accountability, driving performance, and fostering a high-performance culture across the team.
Marketing Communication & Brand Strategy: Own the overall planning and execution of brochures, manuals, sales collaterals, branding materials, and communication frameworks aligned with business and brand objectives.
Digital Marketing & Social Media Management : Drive social media strategy, content planning, storytelling, engagement, and performance tracking while ensuring consistency across digital platforms.
Events, Exhibitions & Experiential Marketing : Lead the execution of stalls, seminars, trade shows, product display areas, brand stores, and experience centers from concept to completion.
Retail Branding & Customer Engagement: Conceptualize and deploy POP/POS materials and customer-centric communication assets ali

📌 Assistant manager (Mumbai)
🏢 Blue Star
📍 Mumbai