Key Responsibilities
1. Content Strategy & Development
Manage executive branding content calendars and content roadmaps for senior leaders.
Identify content opportunities based on industry trends, market developments, business priorities, and available proof points.
Recommend monthly and quarterly content themes aligned to Automotive, Manufacturing, AI, Data, Analytics, and Digital Transformation priorities.
Plan and create content across LinkedIn, articles, newsletters, blogs, executive POVs, presentations, videos, webinars, podcasts, event assets, and conference-related materials.
Convert industry trends, research, business insights, internal expertise, and approved case examples into market-facing content.
Draft podcast, webinar, video, panel discussion, and keynote talking points.
Develop frameworks, maturity models, playbooks, and executive communication assets.
Create briefs for design teams to develop carousels, infographics, videos, and executive branding assets.
Create basic visual content assets including LinkedIn tiles, easy infographics, carousels,



and social media creatives using tools such as Canva and AI-powered design platforms.
2. Executive Branding & Social Media
Support LinkedIn content execution for senior leaders.
Maintain posting schedules and ensure content is ready for review and publication.
Recommend suitable content formats based on topic, audience, and channel.
Repurpose long-form content into shorter LinkedIn posts, carousels, snippets, and social media assets.
Ensure executive content is consistent, professional, and aligned with EXL messaging and brand voice.
3. Industry & Competitive Intelligence
Monitor Automotive, Manufacturing, AI, Analytics, Data, and Digital Transformation trends.
Track thought leadership activity across consulting, analytics, AI, and technology firms.
Identify emerging topics, market developments, and executive content opportunities.
Share content recommendations based on industry activity, competitor messagin

📌 Content Strategist (India)
🏢 EXL
📍 India