Location: Remote (Bengaluru Preferred)
Experience: 2–3 Years
Employment Type: Full-time
Compensation - 10-12 LPA
We're an early-stage startup looking for our first Growth Marketer to build and own our go-to-market engine from the ground up.
We're not looking for someone who depends on large advertising budgets. We want someone who can creatively acquire early customers through experimentation, sharp positioning, and cost-productive growth strategies.
If you enjoy solving growth challenges with data, customer insights, and rapid execution, we'd love to hear from you.
What You'll Do
As our Founding Growth Marketer, you'll work directly with the founders to acquire our first paying customers and establish a scalable growth engine.
You'll own:
Go-to-Market & ICP
Define and refine our Ideal Customer Profile (ICP).
Conduct customer research and interviews.
Develop clear positioning and messaging for different customer segments.
Identify high-intent acquisition opportunities.
Customer Acquisition
Acquire early paying customers using low-cost, high-impact channels.
Build outbound campaigns across email and LinkedIn.
Drive inbound growth through content, communities, partnerships, and referrals.
Optimize lead generation and conversion across the funnel.
Design repeatable acquisition playbooks.
Growth Experiments
Run rapid experiments across messaging, pricing, landing pages, onboarding, and activation.
Measure results, iterate quickly, and scale what works.
Build sustainable growth loops instead of relying on paid ads.
Content & Brand
Create content that educates and generates demand.
Build founder-led and product-led content strategies.
Improve SEO and AI search visibility.
Develop customer stories, case studies, and thought leadership.
Analytics
Track and optimize key metrics including CAC, conversion rates, activation, retention, and revenue.
Build dashboards and use data to guide every growth decision.