POSITION: Social Media Marketing Manager
EMPLOYMENT TYPE: Full-Time
WORK MODE: 100% Remote / Work From Home
WORKING HOURS: Mon–Sat | 11:00 AM – 8:00 PM IST
PROBATION PERIOD: 6 Months
COMPENSATION: ₹2.4 LPA – ₹3 LPA

About the Role
Bloofy is a digital marketing and creative solutions company working across social media marketing, branding, performance marketing, content creation, and influencer marketing. We believe every piece of content should have a purpose, and every account a clear strategy behind it.
We're looking for a Social Media Manager who can independently own assigned client accounts end-to-end — research, strategy, content planning, creative direction, client communication, and performance analysis, while leading the Account Executive assigned to those accounts. This role is for someone who thinks and acts independently rather than waiting for instructions.

Key Responsibilities
1. Strategy, Research & Positioning
Develop customised monthly social media strategies for each client — understanding their business, audience, positioning, objectives,



and competitors rather than using a one-size-fits-all approach. • Conduct competitor research: content formats, posting frequency, creative style, hooks, and engagement patterns, converting findings into actionable recommendations.
Define transparent content pillars and ensure content stays aligned with brand identity, avoiding trends that don't genuinely suit the brand.
Understand each brand's target audience behaviour, interests, and pain points — and use those insights to keep improving the content strategy.

2. Content Planning & Briefs
Create detailed monthly content calendars covering static posts, carousels, reels, and stories, balanced across educational, engaging, and promotional content.
Plan content around key dates, launches, campaigns, and industry opportunities, with enough lead time for smooth execution and approvals.
Write clear, detailed briefs for the creative team — objective, concept, key message,

📌 Social Media Marketing Manager (India)
🏢 Bloofy
📍 India