The Role
We’re looking for someone who doesn’t see social media as simply a content calendar.
You should understand what makes people stop scrolling, what makes a brand desirable, and what makes someone want to walk into a store and buy.
You will be responsible for taking Bonsoir’s social media from being a product showcase to becoming a distinctive fashion brand platform.
You will work closely with the founders, design, merchandising and creative teams to develop and execute Bonsoir’s social media strategy.
What You'll Do
Own Bonsoir’s social media presence across Instagram and other relevant platforms.
Develop the content strategy, calendar and overall visual direction for the brand.
Create content concepts around fashion, styling, craftsmanship, fabrics, occasions and the Bonsoir lifestyle.
Develop compelling Reels, carousels, stories and static content that are relevant to a young, premium audience.
Take ownership of the end-to-end content process — from idea and scripting to shoot coordination, publishing and analysis.
Work with photographers, videographers, designers,



models, influencers and creators to execute campaigns and shoots.
Identify emerging social media trends and translate them into content that feels relevant to Bonsoir rather than copied from other brands.
Build a consistent brand voice and visual identity across social platforms.
Write strong captions, hooks and copy that communicate the brand’s personality.
Track performance metrics and continuously improve content based on what works.
Monitor competitors and the broader premium fashion landscape to identify opportunities.
Explore collaborations with influencers, creators, stylists and relevant fashion/lifestyle personalities.
Support launches, seasonal collections, wedding campaigns, store activations and other marketing initiatives.
Help grow brand awareness, engagement, followers and ultimately store and website traffic.
What We're Looking For
Robust understanding of Instagram, particularly R

📌 Social Media Manager (Noida)
🏢 RKG CREATION
📍 Noida