Department: Marketing, Branding & Business Development
Employment Type: Full-Time
Location: [Office Location]
Reporting To: Founder / Group Management
Companies & Organisations Under Responsibility
The Group Marketing Manager will lead and coordinate marketing activities across:
1. Save Medha Foundation
2. Dantura Botanics
3. Medha Botanics
4. Bengal Handicrafts & Handlooms
5. Bengal Craft Store
6. Medha Resorts
About the Role
Medha Group of Companies is looking for a highly capable, creative, data-driven and result-oriented Group Marketing Manager who can develop and execute marketing strategies across multiple businesses operating in very different sectors.
This is not a traditional single-brand marketing role.
The selected candidate will be responsible for building and managing marketing systems for our healthcare and social initiatives, nutraceutical and wellness brands, handicrafts and handloom businesses, retail/e-commerce operations, and hospitality business.
The Group Marketing Manager must be capable of understanding the unique customer profile of each brand while maintaining a coordinated overall marketing strategy for the Group.
The primary objective will be:
Brand Building → Lead Generation → Customer Acquisition → Sales Growth → Market Expansion
Key Responsibilities
1. Group-Level Marketing Strategy
Develop separate marketing strategies for each company while maintaining a unified Group-level marketing vision.
- Social-media marketing
- Google Ads
- Meta Ads
- Google Business Profile
- Travel-platform marketing
- Influencer collaborations
- Travel-content creation
- Photography and videography campaigns
- Seasonal packages
- Weekend packages
- Festival packages
- Corporate packages
- Customer reviews
- Referral campaigns
- Local tourism partnerships
The Marketing Manager should build Medha Resorts as a recognisable destination brand rather than relying only on discount-based promotions.
Digital Marketing Management
The Group Marketing Manager should have strong working knowledge of:
- Meta Ads
- Facebook Marketing
- Instagram Marketing
- Google Ads
- YouTube Marketing
- SEO
- Local SEO
- AEO
- Google Business Profile
- Content Marketing
- Influencer Marketing
- Email Marketing
- WhatsApp Marketing
- CRM
- Marketing Automation
- Remarketing
- Landing Page Optimisation
- Conversion Rate Optimisation
- A/B Testing
- Google Analytics
- Search Console
- E-commerce Analytics
- Marketplace Marketing
Content & Creative Team Management
The Group Marketing Manager will coordinate with:
- Graphic Designers
- Video Editors
- AI Video Creators
- Photographers
- Videographers
- Content Writers
- Social Media Executives
- SEO Team
- PPC Team
- Web Developers
- Sales Executives
- Customer Support Team
The manager will be responsible for ensuring that campaigns are not merely created but are completed, launched, measured and improved.
Marketing Funnel Development
For every company, the candidate should develop a clearly measurable funnel:
Awareness
↓
Interest
↓
Lead / Enquiry
↓
Follow-up
↓
Conversion
↓
Repeat Business
↓
Referral
The candidate must identify where potential customers are dropping out and continuously improve the funnel.
Lead Generation & Sales Coordination
The Marketing Manager will work closely with the sales team.
Responsibilities include:
- Generating qualified leads
- Tracking lead sources
- Measuring lead quality
- Monitoring sales follow-up
- Improving conversion rates
- Reducing Cost Per Lead
- Reducing Customer Acquisition Cost
- Increasing repeat purchases
- Developing referral systems
- Creating remarketing campaigns
Marketing success will be measured primarily by business outcomes—not simply likes, views or followers.
Brand Management
Each company must maintain its own distinct identity.
The Marketing Manager will supervise:
- Brand positioning
- Logo usage
- Colour guidelines
- Visual identity
- Advertising tone
- Social-media presentation
- Photography style
- Video style
- Product presentation
- Packaging communication
- Website consistency