Job Description
Job Description: Head of Marketing — Regional OTT Platform
Position Title: Head of Marketing
Location: Hyderabad
Reports To COO
About the Company
Aha is a rapid-growing regional OTT platform focused on delivering premium entertainment, original content, and culturally relevant storytelling to audiences across Telugu & Tamil languages. We are building a category-defining entertainment brand with strong audience engagement and a scalable subscription and advertising business.
Role Overview
We are looking for a strategic and creative Head of Marketing to lead brand marketing, content marketing, audience engagement, partnerships, and consumer communication for our OTT platform. The ideal candidate will deeply understand regional audiences, entertainment marketing, and digital culture, while building impactful campaigns that drive platform affinity, viewership, and subscriber retention.
This role will focus on brand, content, and consumer marketing and will work closely with the Growth/Performance Marketing team,
which separately manages paid acquisition and app install campaigns.
Key Responsibilities
Brand Strategy & Positioning
- Develop and execute the overall brand marketing strategy for the OTT platform.
- Build a differentiated and culturally resonant regional entertainment brand.
- Drive brand awareness, affinity, and audience engagement across markets.
- Define brand voice, positioning, and communication frameworks.
Content & Show Marketing
- Lead marketing campaigns for original series, movies, acquisitions, and other programming.
- Create high-impact 360° campaigns spanning trailers, digital content, PR, influencer activations, and on-ground promotions.
- Collaborate with content, programming, production, and creative teams to maximize content discoverability and buzz.
- Drive launch strategies for marquee titles and tentpole entertainment events.
Social Media & Community Engagement
- Own social media strategy across Instagram, YouTu
📌 Head of Marketing (Hyderabad)
🏢 AHA
📍 Hyderabad