We're proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this By working together - and supporting each other - all over the world. So, join our GPS Marketing team and feel like you're part of something bigger.
The GPS Marketing team is a small, high-ownership group of performance marketers. We run paid search, SEO, and generative engine presence for Fidelity's UK retail business - helping people find, understand, and choose the right financial products at the right moment.
You'll own SEO and GEO delivery for a 6-month period, covering a planned absence. From day one, you'll be managing schema markup, tracking organic search performance,
and making sure Fidelity earns its place in AI-generated search results - not just traditional ones. This will involve:
.Managing and implementing structured data / schema markup across fidelity.co.uk
.Monitoring organic search KPIs - sessions, impressions, click-through rates - via Google Search Console and Adobe Analytics
.Optimising content so Fidelity appears in AI-generated responses (Google AI Overviews, ChatGPT, Perplexity) - this is what we call GEO
.Coordinating with website, compliance, and brand teams to ensure everything we publish is search-ready and regulation-compliant
.Preparing monthly performance reports and contributing to quarterly business reviews
.Identifying content and keyword gaps, and working with the team to close them
You have 5 or more years of hands-on SEO experience and are comfortable with technical execution - audits, structured data, crawl analysis, and rank tracking
📌 FTC - SEO & GEO – Assistant Marketing Manager (Gurugram)
🏢 Fidelity International
📍 Gurugram
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