Key Responsibilities
- Set up and manage Meta Ads campaigns including Traffic, Conversion, Catalog Sales, and Retargeting.
- Monitor and optimize campaigns based on ROAS, CPA, CTR, CPM, CPC, and conversions.
- Configure and troubleshoot Meta Pixel and Conversions API (CAPI).
- Create and manage product catalogs and Catalog Ads.
- Manage Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
- Troubleshoot ad disapprovals, Pixel issues, catalog errors, and other account-related problems.
- Analyze campaign performance and implement data-driven optimization strategies.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage campaigns across different products, collections, and locations.
Required Skills:
- 1.5-3 years of hands-on experience with Meta Ads Manager.
- Strong understanding of Facebook & Instagram advertising.
- Experience managing live campaigns with real advertising budgets.
- Positive knowledge of Meta Pixel, CAPI, Catalog Ads, and Commerce Manager.
- Strong analytical and problem-solving skills.
- Good working knowledge of Excel and Google Sheets.
- E-commerce/D2C or retail experience will be preferred.
Qualifications:
- Bachelor’s degree in any stream.
- Meta Blueprint or Google Ads certification will be an added advantage.