Job Description

* This Role is based out of Dubai *

Roles & Responsibility

1. Topline Growth — B2C Revenue
- Own and deliver the B2C revenue target for UAE, generated exclusively through owned D2C channels — the company website and mobile app — excluding marketplace/aggregator sales.
- Build and execute the annual and H1/H2 growth strategy for the UAE, aligned with seasonal and occasion-based demand
- Own the Marketing charter for the D2C business — brand, performance marketing, SEO, content, and CLM — and get the Category and Commercial teams to identify and unlock current revenue levers on the website and app (new categories, bundles, subscriptions).
- Plan and get the category/assortment plan executed as per the agreed occasion calendar. Work with category sales and design teams to come up with innovative product assortment that drives repeat purchases and new user acquisitions.
- Track daily/weekly/monthly revenue performance against target and course-correct through pricing, promotions, and demand-generation levers.

1. Bottomline — B2C EBITDA
- Own the B2C EBITDA target,



balancing growth investments with margin discipline.
- Drive gross margin improvement through pricing strategy, offer architecture, and cost-to-serve optimization.
- Manage the full P&L;— revenue, marketing spend, discounting, and operating costs —to deliver profitable growth.
- Review unit economics by channel, city, and occasion, and reallocate investment toward the highest-return segments.

1. Customer Experience — NPS
- Own the end-to-end customer experience score (NPS) for the D2C business.
- Identify and resolve the key detractors across the order journey— discovery, checkout, delivery, and post-purchase

— in partnership with Operations and Customer Care.
- Institutionalize a closed-loop feedback mechanism to convert customer insights into product, process, and service improvements.
- Set and track NPS targets by market and review performance in monthly business reviews.

1. Brand Visibil

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