Job Description

Key Responsibilities
- Store Compliance & Audits
- Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.
- Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.
- Identify deviations and work closely with store teams to implement corrective actions.
- Share detailed audit reports with the Regional VM Manager and ensure timely closure of gaps.
- Go-to-Market (GTM) & Campaign Execution
- Execute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines.
- Execute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines.
- Coordinate with brand teams and vendors for smooth and timely rollouts.
- Ensure quality control of all VM materials (danglers, shelf strips, standees, posters, etc.)
- Asset Management
- Maintain an updated asset report for all stores within the territory.
- Maintain an updated asset report for all stores within the territory.
- Monitor asset conditions, ensure periodic maintenance,



and initiate replacements when required.
- Training & Development
- Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance.
- Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance.
- Build robust VM understanding among store teams to ensure daily upkeep and readiness.
- Planogram Execution
- Ensure all stores implement the latest planograms accurately and within deadlines.
- Ensure all stores implement the latest planograms accurately and within deadlines.
- Work closely with category teams to optimize space allocation based on performance and visibility.
- Seasonal & Festive Execution
- Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo, Navratri, Diwali, etc.
- Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo,

📌 Area Visual Merchandiser (Hyderabad)
🏢 Purplle.com
📍 Hyderabad