Job Description

Job Description:

We are looking for a Senior Marketing Manager with 4–5 years of experience in SaaS or IT Services to drive our digital marketing, demand generation, and go-to-market initiatives. The ideal candidate will have a solid understanding of SEO, GEO, AEO, performance marketing, content marketing, email campaigns, and social media, along with the ability to work closely with Product and Sales teams to support business growth.

Key Responsibilities:
- Develop and execute integrated marketing strategies aligned with business, product, and sales objectives.
- Drive SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) initiatives to improve organic visibility, search rankings, and brand discoverability.
- Plan, create, and manage high-quality blogs and content aligned with target audiences, search intent, and business goals.
- Manage performance marketing campaigns across relevant digital channels, including campaign planning, execution, optimization, and performance tracking.




- Plan and execute email marketing campaigns for lead generation, nurturing, engagement, and conversion.
- Work closely with Sales and Product teams to develop go-to-market strategies, campaigns, product positioning, and demand-generation initiatives.
- Develop and manage the company's social media strategy, including content planning, publishing, engagement, and performance analysis.
- Monitor marketing metrics and campaign performance, derive actionable insights, and continuously optimize marketing activities.
- Conduct market, competitor, and customer research to identify new opportunities and strengthen marketing strategies.
- Collaborate with internal teams and external partners/agencies to execute marketing initiatives effectively.

Required Skills & Qualifications:
- 4–5 years of relevant experience in SaaS, IT Services, B2B technology, or a similar environment.
- Strong hands-on experience in SEO and content marketing, with an understa

📌 Senior Marketing Manager (Mumbai)
🏢 BarrierBreak
📍 Mumbai