1. Digital Marketing Strategy

Develop and implement effective digital marketing strategies aligned with business objectives.

Plan and execute online campaigns across multiple digital platforms.

Monitor market trends, competitor activities, and emerging digital marketing opportunities.

Identify recent channels and strategies to improve customer acquisition and engagement.

2. Social Media Marketing

Manage and grow the company's social media presence across platforms such as Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.

Create and manage engaging social media content, campaigns, and promotional activities.

Prepare monthly social media content calendars.

Monitor comments, messages, engagement, and customer interactions.

Track social media performance and prepare regular reports.

3. Search Engine Optimization (SEO)

Implement on-page and off-page SEO strategies.

Conduct keyword research and optimize website content.

Monitor website rankings, organic traffic, and SEO performance.





Identify opportunities to improve search engine visibility and website conversions.

4. Paid Advertising

Plan, launch, and optimize campaigns through platforms such as Google Ads and Meta Ads.

Manage campaign budgets and monitor cost-per-lead, conversion rates, and ROI.

Conduct A/B testing of advertisements, audiences, creatives, and landing pages.

Continuously optimize campaigns to improve performance.

5. Content Marketing

Develop ideas for digital content including social media posts, blogs, videos, reels, advertisements, and promotional materials.

Coordinate with designers, videographers, and content creators when required.

Ensure content is consistent with the company's brand identity and marketing objectives.

6. Website & Lead Generation

Monitor website performance, traffic, and conversion activities.

Work with the website/development team to improve landing pages and user experience.

Develop digital campaigns to generate qualified leads.

Track

📌 Digital Marketing Specialist (Salem)
🏢 Eagle HR Consultancy
📍 Salem