We are looking for a creative and result-oriented Digital Marketing Executive to manage our digital marketing activities, including content creation, video editing, graphic designing, online advertising, lead generation, and customer follow-ups.

The ideal candidate should be comfortable working across social media, creative content, paid ads, and lead management.

Key Responsibilities
- Create and edit videos for Instagram, Facebook, YouTube, and other platforms.
- Generate short-form videos, reels, promotional videos, and advertisements using editing and AI tools.
- Design social-media posts, banners, posters, thumbnails, and other marketing creatives.
- Plan and publish regular content across social-media platforms.
- Set up and manage Meta/Facebook & Instagram Ads.
- Monitor ad performance, leads, budget, and cost per lead.
- Generate and manage leads through digital marketing campaigns.
- Follow up with leads through WhatsApp, phone calls, and other channels.
- Maintain lead records and regularly update lead status.
- Coordinate with the sales team to improve lead conversion.




- Analyze campaign and social-media performance and prepare reports.
- Research competitors, trends, content ideas, and new marketing opportunities.
- Continuously test current creatives, videos, audiences, and advertising strategies.

Required Skills
- Digital marketing fundamentals
- Meta Ads Manager
- Social-media management
- Video editing
- Canva / Photoshop or similar design tools
- AI tools for content, image, and video generation
- Basic copywriting and content creation
- Lead generation and follow-up
- Good communication skills
- Basic Excel/Google Sheets knowledge
- Analytical and problem-solving ability

Preferred
- Experience running paid advertising campaigns
- Experience creating Reels/Shorts
- Knowledge of Google Ads
- Experience with CRM or lead-management systems
- Previous experience in a sales or lead-generation environment

What We Expect

The candidate should be hands-on a

📌 Digital Marketing Executive (Vijayawada)
🏢 KOPAQ Innovations
📍 Vijayawada