JOB DESCRIPTION – COMMERCIAL SALES EXECUTIVE

Department: Sales & Business Development
Designation: Commercial Sales Executive
Location: Salem / Assigned Territory
Reporting To: Sales Manager / Business Head

Job Summary

The Commercial Sales Executive will be responsible for developing and managing B2B sales of meat, poultry, food products, and related commercial products to hotels, restaurants, QSRs, caterers, retailers, institutions, and other commercial customers. The role requires strong customer relationship management, sales development, order generation, and market coverage.

Key Responsibilities
- Identify and develop new B2B/commercial customers within the assigned territory.
- Visit hotels, restaurants, QSRs, caterers, retailers, institutions, and other potential customers.
- Generate recent sales leads and convert prospects into regular customers.
- Understand customer requirements and recommend suitable products.
- Promote company products, pricing, offers, and services to prospective customers.
- Prepare quotations and negotiate prices, payment terms,



and commercial conditions within approved limits.
- Generate regular orders and achieve assigned sales and revenue targets.
- Maintain strong relationships with existing customers and increase repeat business.
- Follow up on enquiries, quotations, pending orders, payments, and customer requirements.
- Coordinate with production, purchase, dispatch, logistics, and accounts teams for timely order fulfilment.
- Monitor competitor pricing, products, market trends, and customer preferences.
- Identify new markets, sales channels, and business opportunities.
- Maintain accurate records of customer visits, leads, enquiries, orders, sales, and collections.
- Ensure timely collection of outstanding payments from customers as per agreed credit terms.
- Handle customer complaints and coordinate with the concerned department for resolution.
- Prepare daily/weekly/monthly sales reports and submit them to the reporting ma

📌 Commercial Sales Executive (Salem)
🏢 CR GROUPS OF
📍 Salem