17 Aug
|
Bounteous
|
India
About This Role
Adobe Customer Journey Optimizer (CJO/AJO) Architect Responsibilities
Solution Architecture
- Design end-to-end customer journey solutions using Adobe Customer Journey Optimizer (AJO/CJO).
- Define scalable architecture for real-time, omnichannel customer engagement.
- Translate business requirements into technical solution designs and architecture.
Journey Design & Orchestration
- Design and implement customer journeys across email, SMS, push notifications, web, and in-app channels.
- Build event-triggered, rule-based, and personalized customer journeys.
- Optimize journey flows to improve customer engagement and conversion.
Adobe Experience Platform (AEP) Integration
- Integrate Customer Journey Optimizer with Adobe Experience Platform (AEP).
- Configure Real-Time Customer Profiles, Identity Service, and audience segmentation.
- Design data ingestion and event streaming pipelines to support journey orchestration.
Personalization & Decisioning
- Implement personalized experiences using customer profiles, behavioral data, and business rules.
- Configure decision management and offer strategies for targeted customer interactions.
- Ensure consistent personalization across multiple channels.
Integration & APIs
- Integrate CJO with CRM, marketing automation platforms, CMS, analytics tools, and third-party applications.
- Design and implement REST API and event-driven integrations.
- Ensure seamless data flow between enterprise systems.
Technical Leadership
- Provide architectural guidance and best practices for Customer Journey Optimizer implementations.
- Review solution designs, mentor development teams, and ensure adherence to Adobe implementation standards.
- Support troubleshooting and performance optimization.
Governance & Compliance
- Define data governance, consent management, and privacy policies.
- Ensure compliance with regulations such as GDPR, CCPA, and enterprise security standards.
- Establish monitoring, auditing, and operational governa
📌 AJO Architect (India)
🏢 Bounteous
📍 India