Job Purpose:

The
Associate Director – Branding & Communication
will be responsible for developing and driving the University's overall brand strategy, communication framework, positioning and reputation across internal and external stakeholders.

The role will provide strategic direction and leadership for integrated branding and communication initiatives that strengthen
brand identity, visibility, reputation and positioning
as a leading higher education institution.

The individual will work closely with University Leadership, Schools, Departments, Admissions, Marketing and external partners to develop and execute impactful communication strategies aligned with the University's vision, values and institutional objectives.

The role will also lead external communications, media relations, digital and social communication, content strategy, brand campaigns and institutional storytelling.

Key Accountabilities & Responsibilities:

A. Brand Strategy & Leadership
- Develop and implement the University's long-term
brand strategy, positioning and communication roadmap
.




- Strengthen brand identity and ensure consistent brand positioning across all internal and external touchpoints.
- Identify opportunities to strengthen the University's positioning across higher education, industry, corporate and academic communities.
- Monitor market, industry and higher education trends and recommend appropriate branding and communication interventions.
- Ensure consistent application of the University's brand guidelines across Schools, Departments, digital platforms, campaigns and external communications.
- Act as a strategic brand advisor to University Leadership and key internal stakeholders.

B. Integrated Communication Strategy
- Develop and execute an integrated
internal and external communication strategy
aligned with the University's strategic priorities.
- Lead communication planning across PR, media, digital, social media, content, events and institutional campaigns.
- Ensure

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