About The Opportunity
A quick-growing D2C brand in the premium skincare sector, we’re building science-backed, results-driven beauty solutions for conscious consumers across India. Our mission: to redefine skincare through data, storytelling, and hyper-optimized digital experiences. We’re scaling our SEO arm to own organic growth—transforming keyword intent into conversions, content into authority, and search traffic into revenue.
Role & Responsibilities
- Own full-funnel SEO strategy for our D2C skincare brand—from keyword research and on-page optimization to technical audits and content briefs.
- Build and execute localized keyword maps for Indian audiences, prioritizing high-intent, commercial terms across skincare categories (acne, pigmentation, anti-aging, etc.).
- Partner with content and design teams to create SEO-first product pages, blog content, and landing experiences that rank and convert.
- Monitor, analyze, and optimize organic performance using Google Search Console, Ahrefs, SEMrush, and GA4—reporting ROI and growth levers weekly.
- Implement technical SEO fixes (crawlability,



schema, Core Web Vitals, mobile optimization) to ensure peak site health and indexing.
- Stay ahead of Google updates and beauty industry trends—running competitive gap analysis and A/B testing SEO tactics to outperform rivals.

Skills & Qualifications
- Must-Have
- Google Search Console
- SEMrush
- Ahrefs
- On-Page SEO
- Technical SEO
- Keyword Research
- Content Strategy
- Google Analytics 4
- Preferred
- Experience with Shopify SEO
- Skincare or beauty industry SEO background (bonus)
- Basic HTML/CSS understanding

Benefits & Culture Highlights
- Work onsite in a vibrant, product-first startup environment where your SEO decisions directly impact revenue.
- Freedom to experiment, test, and own your playbook—with leadership that values data over opinions.
- Access to industry tools, training, and mentorship to grow from specialist to strategic growth lead.

Skills: keyword resea

📌 C SEO SPECIALIST (Delhi)
🏢 CAREERBLOC ~
📍 Delhi